The most-marketed greens powder of the 2020s — NSF-certified, but at a price that demands honesty.
AG1 is well-formulated, NSF Certified for Sport, and tastes acceptable — three things that matter. It is also the most expensive way to take a multivitamin in retail, at roughly $3 per serving when the same nutrient profile assembled from NOW Foods, Pure Encapsulations, and a generic greens powder lands under $1. Convenience and adherence have real value — if AG1 is the difference between you taking your basics or not, it earns the price. If you'd take them either way, the math doesn't work. The proprietary blend means you can't audit doses on any individual ingredient.
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